We believe in the transformative power of love. We are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Suddenly nothing is more important than keeping baby safe, comfortable, and happily by our sides. To carry our love forward and ensure their healthy and happy future, we believe it is our responsibility to work towards the world we envision for our children that looks like this:
Sustainability
A healthy earth that is cared for so that it may meet the needs of today's generation and those to come.
Diversity, Equity and Inclusion
A global community that is resilient, empathetic, anti-racist, inclusive and welcoming, so our children can live openly in a secure world without fear.
Education + Science
A society where forming strong attachment from the start—including through babywearing—is accessible to all families, so that everyone may reap the lifelong benefits it brings.
Giving Back
A community that is empowered to support the well-being of all families through pregnancy and birth education; maternal health advocacy; strengthening the parent-baby bond and creation of an inspired, welcoming and community-focused future.
People + Policy
A workplace where our people are the future and are empowered with education, training and inspiration to create safe and responsible products.
Read our brand impact report: Here